In addition to any other requirement of this chapter, each licensee shall:
(a) Conform to all federal, state, and local laws and regulations, the provisions of this code, and any rules adopted thereunder.
(b) Notify the city manager in writing within 10 days of any change in material information, such as change of name, address, telephone number, employer, criminal history, location of office, registered agent, and addition of vehicles. No new principal may become involved in a licensed business until an application form is submitted to and approved by the city manager for that principal. If a new principal does become involved in a business prior to approval, the city manager may revoke the license pursuant to the procedures in section 3.050.
(c) A licensee may not advertise for business in any name other than the name for which a license is held.